The entry fee: building community or breaking trust?
June 5th, 2010 § 2 Comments
Why are artists asked to contribute to the administration budget of small arts organizations?
Part of me just DETESTS paying application fees for grants, when the whole reason I am applying to things is to INCREASE my net wealth, in order to do my project. I mean, please! It’s just so illogical! And irritating! Sometimes I feel like the people running these competitions and grant programs have no respect for the effort I am putting into funding and doing my work. TANTRUM.
Then, other times, asking for an application fee seems like a perfectly reasonable—and even socially productive—thing to do. I think about Cadre, the art grant started by photographers Carla Williams and Deirdre Visser, which was designed to function as a community of artists supporting each other. It built relationships and a feeling of connection, because you got to be the donor who supports artists, as well as the artist who receives support. The problem they ran into was the time it was taking them to administer the grant (and update the communications around it), so it got put on hold.
Cadre was very distinctive in the way it overtly acknowledged the buy-in it required from artists. I really liked that. I felt empowered, rather than used. But overhead—which Cadre didn’t have at all, which undermined it—is the very thing that most of these application fees provide to the organization.
Small nonprofits, started by other artists, like Amy Elkins’ and Cara Phillips‘ Women In Photography NYC (WIPNYC) for example, don’t have a large enough administration budget to cover the grantmaking process. (And no wonder–I imagine it’s just as hard for them to raise money for the org as it is for me to raise money for my project.) They have enough money for one grant ($3,000), but–I assume–not enough money to pay staff to do all the stuff you need to do to actually give it away. Plus, the grant provides a way for them to build an audience, and build a following, and promote their other projects just as much as it provides a way to support an individual artist’s project.
For many organizations, their grants are a marketing and communications tool in addition to being a grant. While I recognize that as an effective strategy, it can be frustrating to feel as though I am paying for their marketing.
This is where I’m on the fence. I want to support WIPNYC as an organization because I think they’re great, and my application fee is a way to do that. But I don’t think there’s enough pay-off. They don’t acknowledge my support as a donation to them. They make it a requirement of applying for the grant. And that act, of me giving away money in order to compete to get money, just feels so counter-intuitive (and counterproductive). The more grants of this type that I apply to, the more I run the risk of spending more on application fees than I receive in actual funding.
Hey, Hot Shot!, Critical Mass, and Humble Arts Foundation NY’s Collector’s Guide all have much higher application fees, but fall into a different category for me. They all give me more than just a chance at an award or a grant. Hey, Hot Shot! has an escalating fee (the later you apply to the deadline, the more you pay—good idea from an organizational-logistics perspective!). Right now it’s around $70. And in exchange for it, you get a high probability that they will blog about you, and automatic entry into a sub-competition for smaller awards. They have an impressive marketing machine, so if that machine goes to work on your behalf, that is a significant gain. I’m still ostensibly contributing to their overhead, and it’s still not a sure bet that you receive anything, but there’s a relatively high probability that you will. (One hopes.)
Like Hey, Hot Shot!, PhotoLucida’s Critical Mass promises that powerful eyes will look at your images. And you get a CD of all the entrants’ work. And it promises to send you the books that get created as a result of the competition that you are a part of. Depending on who you are and what you’re doing, that can be worth the $75 entry fee. (Yay, books!) Meanwhile, the Humble Colletor’s Guide has a $40 submission fee, and then a $295 fee if you are accepted, which feels astronomical, but you are basically helping to pay for and distribute your work to gallerists and curators, in an extremely sophisticated format. Again, for some people, it’s the right moment to make that kind of investment. For others, it isn’t–the process encourages self-selection.
With more generic entry fees for grants, there’s a lot less certainty that you’ll get anything at all from entering the competition. Meanwhile, when you are applying to foundations, city or state grants, or other organizations that exist exclusively as grant-making entities, there is usually no application fee at all. The problem with many of those is that it can be hard to find funders for individuals, rather than organizations. And their applications are so complex that it can take more time to complete them than the grants are actually worth, in terms of dollars per hour.
This is an issue I’d really love to hear your thoughts about. Whether you’re an artist, a philanthropist, a nonprofit, someone running these kinds of initiatives, or an innocent bystander, let me know what you think about this. It’s always helpful to hear organizational strategies and user-perspectives.
And by the way, PhotoPhilanthropy has no entry fee at all, and submissions are open.
It's cool to be different.
May 27th, 2010 § 2 Comments
Now that PhotoPhilanthropy’s submissions are open, I find myself thinking again about what an interesting niche we fill in the world of photographic grants and prizes. There are not too many competitions out there that specifically target collaborations between photographers and nonprofit organizations.
In fact, when I first brokered a partnership between myself and a small nonprofit, it felt like a radical act. I had not yet seen many examples of what that looked like or how it could be done. I had worked for a nonprofit before, and taken pictures for them as part of my job, which is another kind of partnership. But I had never courted an organization with the express goal of making art with them.
It was hard to figure out how to go about it.
I started by getting a project idea, and identifying organizations that it would make sense to collaborate with. Then I scheduled meetings with representatives of the organizations, and eventually their CEO’s. In those meetings, I had to convince the organizations that: a) we shared values; b) we shared objectives; and c) there were specific things each of us would gain from working together.
Writing down those specific benefits for each side of the partnership was a really important part. It helped the organization see me as a separate entity, as another organization with my own goals to accomplish and resources to mobilize, rather than as one of their employees. It also helped me understand their perspective and needs more deeply.
From there, we designed the specifics of the project together. We wrote grant proposals together. We courted venues for exhibitions together. We mobilized our separate networks when we needed volunteers or when we were ready to invite people to the shows.
One of the amazing things about the Activist Awards last year, for me, was seeing how many other people have negotiated this process of collaboration. Some people created simple partnerships, while others created multifaceted, more complex partnerships. But no matter how different their approach, it has been so pleasurable for me to find out that other artists, nonprofits, volunteers, journalists, and students have all seen the value of this kind of work, and have plunged themselves into it. Yee haw!
It’s so great to feel that I am part of this community, and that there are organizations like PhotoPhilanthropy recognizing this challenging and meaningful work, and applauding it.
Who ElSE is in this niche?
Project Exposure, where you can contribute funds to support a photographer/nonprofit collaboration.
Getty Grants for Good offers an annual grant to support a photographer/nonprofit collaboration.
CollectiveLens is another community where you can interact with others and post your photos.
Photographers for Charity is an organization that provides photography and marketing consulting to nonprofits.
Let us know if you’ve heard of others! We want to know who’s out there!
Kids and cameras: talking with students at "the kNOw"
May 13th, 2010 § 2 Comments
Last week I got to interview four students from Fresno, CA who are part of “the kNOw” after school program. They produce a literary magazine and learn photography with artist Joseph Smooke. In last week’s post, I introduced the kNOw, and Joseph, so take a look at that if you’d like more background.
I asked Maria Valdez what she likes to write about. “Well, I write poetry. And I write about the system. The CPS[1] system. Because I’ve been in and out of it a lot,” she said. “And I write about my mom. Because she passed away when I was two years old.”
“I tend to want more than I have,” she said. “But I think taking pictures I’ve learned that what I have is enough, you know? When I go around and take pictures, it’s like, ‘Look at everything that I live on and everything that I have!’”
That statement startled me—how true it is! Sometimes, looking is having—that’s why we love pictures so much, because they give us experiences, relationships and objects. They help our imaginations stretch father.
“There are some things that you can’t change with photography,” she told me. “But what you can change is the littering, the trash…everything that you can see. Like graffiti.”
I asked Marcus Vega what impact he sees photography as having on the group of students as a whole. “It’s grabbing everybody,” he told me.
“Like when I come here, I get to escape from my daily life,” Marcus said. “It just cancels out everything. It’s like a whole new environment.
“With photography, it adds on to the tools that I’m equipped with to tell my story and what it is that I see around me. It’s another outlet.”
One of the questions I had for the students was how they thought the program impacts their community as a whole. Each of them told me that the kNOw’s program helps people learn more about what’s happening all around them.
Marcus said, “With the kNOw, basically, what we’re doing is we’re informing the community about what’s going on. Because everyone’s off doing their own thing. And it’s good to see someone else’s side of it. It offers a whole different perspective, a whole different view. Like what people usually ignore–it gives them a chance to sit back and really see it.”
This kind of work also builds relationships. Miguel Martinez described how people will come up to him and say, “You write for the kNOw?!” or “I saw your article!” In a way, it gives people permission to talk to each other, and to talk to each other about difficult and meaningful issues.
Jaleesa Vickers has written some incredibly challenging pieces about her experiences, including essays on self-harm, racism, depression and bisexuality. When I asked her about what kind of reaction she’s gotten to her work, she said, “For the articles that I’ve been writing, because they’ve been so personal, usually it’s been shock. But I kind of like that reaction from people, because it gets them to think.”
She approaches photography with the same mentality. “Just like writing, I like to get people to think. To think about what I’m taking pictures of—usually, my community: what it needs, what has happened to it.”
And the benefit? “I think what we’re doing just gives other people a greater sense of community,” said Jaleesa. “Because they’re so wrapped up in their own lives, what we do helps them know what’s going on around them, if they don’t have the time to see that. I think that’s the major benefit from doing all this.”
There are great images in the world. There are pictures that move you to tears, or to joy, or that seem to lift you up. But community-based-photography recognizes that there is another beautiful aspect to photography—that the process of making pictures builds relationships and makes people happier. You don’t have to be a famous photographer for your pictures to be powerful. And whether it’s used in communities that are strong or communities that are struggling, photography is a remarkable tool for bringing people together.
Says Miguel Martinez, “It’s just a real interesting, fun thing, taking pictures. I really cannot put it into words. When you get one good shot, you’re like, ‘Wow, I’m going to keep going.’”
In case you missed it last week, here is a slideshow of a few of the kNOw’s photos for 2010.
Thank you Jaleesa Vickers, Marcus Vega, Maria Valdez and Miguel Martinez for talking with me!
[1] Child Protection Services
Hello, Fresno!
May 5th, 2010 § 4 Comments
Joseph Smooke is a photographer. He documents people and programs working to create change in communities. Last year, he submitted a photo essay to PhotoPhilanthropy.
He also teaches photography to a group of young people in Fresno, California.
His students are part of The kNOw Youth Media, an after-school program aimed at building community among youth, improving literacy skills and increasing the quality of life for families in the Central Valley.
Through this project, Joseph Smooke works as a community-based photographer.
“Not only is there not a lot of awareness of what this approach means among photographers,” says Smooke, “but also within the community. There’s not a lot of understanding of the power of photography to tell stories or create change.”
He has been working on this project since 2008. “It’s about trying to build awareness about one’s community through photography,” he says. “It’s about helping the kids understand their community better, and working to help them realize that their community is different than other places.”
When he first began working with The kNOw, Smooke worried that the students would be jaded about photography. He expected them to take lots of pictures without really thinking about them. But that wasn’t what happened. “They’ve all been doing writing work with The kNOw, so they actually went the other way,” he said. “They thought really hard about what they were doing and only took five or six pictures. So I had to go the other direction, and encourage them to take more photographs.”
They work in teams, and each team picks a subject to focus on: benches, restrooms, stereotypes, agriculture, buildings, neighborhoods. Their learning process is very palpable. Even as I look at the work of Smooke’s students, I can see how their images are evolving, both within the pairs and as a group.
“The thought process is so evident in the pictures—it’s so emotional, and it’s amazing,” says Smooke. “That’s a big reason why I’m going back.”
I asked Joseph’s students (via questionnaire) some questions about what this experience has been like.
Marcus Vega, 20, who did a very moving essay for the winter 2010 edition of The kNOw on being homeless, wrote, “I’ve learned to recognize what others ignore. A new perspective.”
Jaleesa Vickers, 20, wrote, “I have learned that beauty can actually be found all around me, not just in a magazine, or on television.”
Jaleesa also writes poems and features for The kNOw, which is a fantastic publication. I encourage you to request a free copy of the latest edition by emailing Mai Der Vang at mvang@newamericamedia.org.
PhotoPhilanthropy is thrilled to be reaching out to community based photography programs through our inaugural Community Activist Award. I’ll be interviewing participants in Joseph Smooke’s program with The kNOw, to hear more about what it’s like to work with a photographer in this way, so stay tuned for that post. And submissions are now open–we look forward to seeing your work!
The artists featured in the kNOw’s slideshow are: Chanda Clark, Demar Duncan, Gracie Garcia, Meme Garrido, Anna Gil, Miguel Martinez, Kevis McGee, Luis Pacheco, Arena Phaphilom, Angelina Thao, Maria Valdez, Gabby Vang, Yee Leng Vang, Marcus Vega, and Jaleesa Vickers.
The dignity of choice
April 29th, 2010 § Leave a Comment
I was thinking about this TED talk, by Jacqueline Novogratz of Acumen Fund, in relation to some other ideas, and working on my piece for the week…and then I watched the talk again to check a fact. And it is just so good. And so I scrapped everything I was working on because, really, I think you should just watch this video. It rocks.
It’s about poverty, aid, economics and the dignity of choice. With some great anecdotes thrown in.
Acumen’s site has more on patient capital.
The earth is a complicated lady.
April 22nd, 2010 § 2 Comments
In honor of Earth Day, I want to take you into the PhotoPhilanthropy essay collection. We have some truly incredible work depicting some very complicated issues.

An activist known as the Weld Angel sits in a tripod blocking a logging road into the southern forests of Tasmania.
One of the most powerful essays I’ve seen is by Matthew Newton who photographed logging in the forests of Tasmania on behalf of the Huon Valley Environment Centre. His images have incredible storytelling power. He starts off by giving us a pair of images that sums up the controversy. (And it helps that he writes specific, direct captions.)

An activist stands upon a giant stump and stares towards the remaining forest. In the Styx Valley of Southern Tasmania.
He uses text within the frame—badges, signs, patches, tape—to help describe the complexities of this battle. He magnifies the marketing and communication that the people involved have initiated in order to articulate what’s going on.
He also zooms in and out on the issue, photographing radically different environments and situations, which strengthens the narrative. He shows us that this is a story of individuals, of civic institutions, of an industry, and of a landscape and a region, as we see here:
This is just a killer essay. The one thing that shocks me is that it’s so recent. It looks like a fight that was fought decades ago. But it’s happening now.
To see more essays, click on the photographs below:
Neil Osborne, on behalf of SEE Turtles

Hawaii has become known as one of the best places in the world to get close to sea turtles. Maui, Hawaii, USA.
Eric Graham on behalf of ACCA
Anne Marie Musselman on behalf of Nyaru Mengteng Orangutan Sanctuary

Baby Orangutan at the Nursery at Nyaru Menteng Orangutan Sanctuary in Central Kalimantan after a fun day learning how to survive in the forest without their real mothers. Most of the residents here are victims of the Palm Oil Industry in Malaysia and Indonesia where Palm Oil plantations have taken the place of many species original habitats in over 90% of Borneo's forests. This sanctuary houses 700 orangutans.
Art and progress
April 10th, 2010 § 5 Comments
Oh man! I just read this great New York Times article about the new chairman of the National Endowment for the Arts, Rocco Landesman, who goes to congress this week to defend his budget.
I loved it because Mr. Landesman his colleagues talk about the connection between art, building community and economic development. Those things ARE connected, and it’s always crazy to me when I hear arguments suggesting they aren’t.
I’ve seen first hand, in a variety of situations, how art transforms and strengthens communities.
When I lived in Phoenix, I was lucky enough to meet two artists, community builders and entrepreneurs named Cindy Dach and Greg Esser. They have been instrumental in the metamorphosis of downtown Phoenix from dusty, empty lots and ramshackle structures to a vibrant arts district over the past decade. They have done this through a series of projects, both large and small. They’ve renovated an historic house, which they live in and rent out for events. They started an artist co-op gallery. They started an awesome store that sells beguiling artisan-made stuff. They started a nonprofit organization to advocate for and support the businesses in the neighborhood. They helped start a First Friday arts walk that now draws thousands of people each month. They’ve worked for and with the local government to create policies that support artists and encourage them to work in the community. And they’ve built a network of relationships with other community advocates, entrepreneurs and artists. Art, life, work, economic development, and community building are all intertwined in their lives. None exists without the others.
This is what local art looks like. This is what local art can accomplish. This is what the National Endowment for the Arts is talking about when they refer to art creating jobs, art building community, art revitalizing neighborhoods, art bringing people together.
Somehow, in contemporary American society, it has become fashionable to fund “science” and unfashionable to fund “art.” Science is associated with progress while art is associated with entertainment, escapism, and frippery. To toss out a fact, the National Institute of Health (NIH) “invests over $30.5 billion annually in medical research” (with an additional $10 billion at the moment, from the stimulus package), and the National Science Foundation (NSF), had a budget of $6.49 billion in FY 2009. The National Endowment for the Arts (NEA), by contrast, had a comparatively miniscule 2009 budget of $155 million.
I bet that doesn’t seem strange to you. I bet you think, as I have in the past, “Oh, well, science and health—those things really matter. They really help people. Art is just for fun.”
But I no longer agree. I think we over-invest in science, and we under-invest in art.
I happen to be married to someone writing a dissertation on how we invest in science, and what we expect to get out of it. He spends a lot of his time chasing bureaucrats around, and interviewing them. It’s not quite big-game-hunting, but he seems to enjoy it.
He often talks about 3 central myths that we as a society uphold about science.
- That an investment in basic research automatically leads to progress. (It doesn’t.)
- That technical advancement automatically leads to a better world. (It doesn’t.)
- That the more research you do around a problem, the easier it is to solve it. (Also not true. Often, the more research you do, the more uncertain you become about how to solve it.)
(More info on this topic is available in a new handbook for policy makers.)
I would say there are three corresponding myths about art, and all together, these misconceptions about science and art lead to our wildly disproportionate financial support of them.
What are the prevalent myths about art?
- That art is irrelevant to the general public and has nothing to do with social progress.
- That art is merely a cost, and not a driver of economic development.
- That art is a superfulous luxury with a personal outcome.
Cindy Dach and Greg Esser are one example that proves all these myths wrong. I’m not saying we shouldn’t fund medical research and basic science, but I would love to see us invest a little more in art.
I would say a lot of progress comes from communication. And art is really, at its most basic level, about humans communicating with one another.
So if you’re looking to create social change through compassion, education, economic development and interpersonal understanding, then fund more art, congress. Good luck, Mr. Landesman.
P.S. If you want to hear Greg and Cindy talking about their work, here’s a short interview done in honor of their receipt of the Scottsdale Museum of Contemporary Art’s 2009 Contemporary Catalyst Award.
Distribution–who's responsible?
March 31st, 2010 § 5 Comments
Yesterday, I had an interesting discussion with one of my colleagues. We were talking about whether or not a photographer who has submitted an application for our award should be judged on his or her ability to distribute the photographs.
No way! said Claire. The photographer is responsible for making the picture. It’s our responsibility to help distribute it. They shouldn’t be evaluated based on their distribution.
No way! I said. If a photographer is serious about creating social change with pictures, they should be working to make sure people are seeing those pictures! It’s the photographer’s responsibility to distribute their images.
What do you think?
Marcus Bleasdale, a well known, old-school photojournalist from the UK wrote an outstanding piece for the Nieman Foundation for Journalism at Harvard. In it, he talked about forging partnerships with organizations like Human Rights Watch, in order to get the right eyes on his pictures and have the facts there to back them up. Through innovative collaborations and strategic placement of his images, he’s seen tangible changes happen in the gold industry as a result of his work.
He writes, “It was apparent that trying to create awareness through having my photographs published by a news organization was no longer viable in an industry struggling with its own set of problems.
“People consume information—at least fragments of it—in much larger quantities than in the past. It’s my job to present this younger generation with visual images they will understand and find engaging. If they remain uninterested, it isn’t their fault. It’s mine.”
His comments reminded me of my conversation with Josh Schachter, in Tucson, who is working on using radically unconventional outlets to distribute the work of his students–bus shelters and the pre-preview ad space sold in movie theaters.
A few thousand miles away, in Bangkok, Yumi Goto works with a team of 10 collaborators to create pdfx12, a monthly online publication that highlights the work of one photojournalist at a time. (You can download the archive here.) Of her entirely volunteer staff she says, “They all want to do something that they can dedicate to society, using their professional skills, because in their day jobs they are not necessarily helping society. We all want to help expose and promote photographers and issues.”
But even while she takes on the responsibility to promote others, she believes that each photographer has some responsibility to distribute their own work as well. “This kind of work, if they really want to change something, they have to think about distribution,” she says. “And if they don’t think about it, maybe they shouldn’t click.
“Many young photographers just want an adventure, just to go out into the field and click. But sometimes I think, if that is the case, maybe they should just take the money for the camera and for the plane ticket, and just give it to the people instead.”
Yumi Goto, I might add, is a master of distribution. Not only does she manage a major grassroots initiative in pdfx12, with its 2000 subscriptions and both English and Japanese editions, but she also maintains a new blog called “reminders–I WAS THERE,” and an enormous presence on Facebook, both personally and for the reminders project; and twitter, where she shares photo-related opportunities and information constantly. For Yumi, distribution is synonymous with generosity and relationship building.
“Big media are good too,” she says, “it’s good if they can save a spot for these longer stories. But with new media you don’t have to be published by big media to make a difference.”
For a few more distribution ideas, visit http://www.photophilanthropy.org/creative_publication.html
























